Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.

Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.

MISSION & VISION

A WORLDWIDE FAMILY

We support and guide hair stylists in their everyday work. Through research, development and experience we produce innovative and high-quality products allowing the creation of endless color combinations and looks for every need.

Our true aspiration is to blend quality, style and trends and become the spokesperson and source of inspiration for “Kaaral Made in Italy” everywhere.

Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the “Kaaral Family“.

R&D

RESEARCH & DEVELOPMENT
From our inception to the present day, we have been growing steadily.This is due to our R&D laboratories, our specialized team and our advanced technologies formulating new products everyday that are the emblem of scientific research, innovation and market trends.

HIGH QUALITY

CERTIFICATES

We are the first company producing cosmetics for hair to have obtained the Certificate of
Excellence